About the Client:
The client is a US-based technology company specializing in live-streaming services and on-demand video content. Their proprietary platform serves a global audience, offering live events, conferences, and a vast video catalog. With a scalable infrastructure and internal analytics team, they strive to deliver seamless streaming experiences across devices, browsers, and regions.
Challenges:
- Scalability: Managing growing data volumes without losing speed or accuracy.
- Real-Time Data Processing: Analyzing streaming performance instantly to reduce disruptions.
- User Accessibility: Making AI tools easy to use for technical and non-technical teams.
- Data Integration: Combining fragmented datasets from various sources effectively.
- Custom AI Models: Adapting machine learning models to meet unique platform requirements.
Solution:
Snowflake Cortex AI enabled the client to analyze video metrics, predict streaming issues, and generate actionable insights through natural language queries and advanced dashboards.
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